Free Google Tag Manager Setup Checklist
In this detailed guide, we outline ZappyPeople’s approach to conducting a Google Tag Manager (GTM) setup audit. Whether you’re conducting an audit yourself, managing outsourced resources, or considering hiring us, this guide will help ensure a robust and compliant GTM setup. Google Tag Manager is an essential tool many organizations have deployed to manage digital […]
Five Powerful Schema Markup Generators to Consider
“Schema markup” is encoding within website files that helps search engines and AI search bots better understand site content. This enhances website visibility and user engagement, since users are more likely to arrive for the right reasons. Adding schema markup to an existing site can seem daunting, but there are several tools available to simplify […]
Improve Lead Data Quality with Custom Form Validation
Forms on landing pages are how most lead data is captured. Built-in form field validation often does not do enough to avoid spam or invalid entries. In the end, we have fewer qualified leads and waste more time on bad information. This is where enhancing built-in form features with custom form validation plays a pivotal […]
Advanced Schema Techniques: Mastering Three Powerful Schema Types with Practical Examples
Implementing advanced schema techniques on your website can significantly enhance its visibility in search engine results pages (SERPs) and improve the user experience. In this article, we’ll explore three powerful schema types: Breadcrumb Schema, FAQ Schema, and Review Schema. We’ll also provide practical examples tailored to different website types, such as ecommerce, travel, and education. […]
Using Schema Markup to Improve Your Website’s SEO
Ensuring your website is optimized for search engines continues to be one of the foundational challenges of performance marketing. One often overlooked strategy is implementing schema markup. This strategy has only become more important over time, as machines benefit from the structured data in a largely unstructured world. This guide will dive into the importance […]
