Google Analytics Quick Set Up Audit Guide
Setting up Google Analytics might seem straightforward, but small errors can lead to misleading data and poor decisions. By following these steps, you can ensure your analytics setup is accurate and reliable, providing the insights you need to make informed, strategic decisions. Step 1: Verify Tracking Code Implementation Action: Ensure the Google Analytics tracking code […]
Top 7 Landing Page Builders for 2024: Find the Perfect Fit for Your Business Needs
Landing pages have become a crucial component for any business looking to convert visitors into customers. Whether promoting a product, capturing leads, or driving email signups, selecting the right landing page builder can significantly impact your success. With so many options available, how do you choose the best one for your needs? We’ve put together […]
Experts’ Google Tag Manager Setup Checklist
Read about ZappyPeople’s approach to conducting a Google Tag Manager/GTM tracking audit. We use this guide while consulting to ensure a useful and compliant GTM setup. Use this to conduct an audit yourself, or to manage outsourced resources. Many organizations have deployed Google Tag Manager to support optimization of marketing efforts. A well-configured GTM setup […]
Five Powerful Schema Markup Generators to Consider
This post is about schema markup generators that allow new and existing websites to add schema markup to websites. “Schema markup” is encoding within website files. The markup helps search engines and AI search bots like Perplexity better understand site content. In multiple ways, schema markup can enhance website visibility and user engagement. Users are […]
Improve Lead Data Quality with Custom Form Validation
Forms on landing pages are how most lead data is captured. Built-in form field validation often does not do enough to avoid spam or invalid entries. In the end, we have fewer qualified leads and waste more time on bad information. This is where enhancing built-in form features with custom form validation plays a pivotal […]
Advanced Schema Techniques: Mastering Three Powerful Schema Types with Practical Examples
Advanced schema is often the answer to the question: “How do I get search listings to appear with rich snippets?” Implementing advanced schema techniques on your website can significantly enhance its visibility in search engine results pages (SERPs) and improve the user experience. In this article, we’ll explore three powerful schema types: Breadcrumb Schema, FAQ […]
Using Schema Markup to Improve Your Website’s SEO
Ensuring your website is optimized for search engines continues to be one of the foundational challenges of performance marketing. One often overlooked strategy is implementing schema markup. This strategy has only become more important over time, as machines benefit from the structured data in a largely unstructured world. This guide will dive into the importance […]