Landing pages have become a crucial component for any business looking to convert visitors into customers. Whether promoting a product, capturing leads, or driving email signups, selecting the right landing page builder can significantly impact your success. With so many options available, how do you choose the best one for your needs?
We’ve put together a list of the top 7 landing page builders for 2024, each designed to address various business needs and use cases. From small businesses selling products to agencies managing multiple clients, this guide will help you find the right tools for your specific requirements.
What Is a Landing Page Builder?
A landing page builder is a tool that allows you to create single-page websites designed to drive specific actions, like signing up for a newsletter or purchasing a product. Unlike traditional website builders, these tools focus on simplicity, speed, and ease of use, helping you quickly deploy landing pages without needing any coding skills.
The Best Landing Page Builders for Every Business Need
1. Leadpages – Best for Small Businesses
Leadpages is designed to help small businesses create high-converting landing pages quickly and efficiently. With its robust set of templates and easy-to-use drag-and-drop editor, you can build beautiful pages that encourage visitors to take action.
Its eCommerce capabilities allow you to integrate payment gateways like Stripe directly into your landing pages, making it an excellent choice for selling products or services without the need for a full eCommerce site.
| Key Features: | Pros: | Cons: |
| Easy to use with a wide variety of templates Strong eCommerce features for selling products directly Excellent customer support | Higher pricing compared to other options Limited flexibility in design customization |
Leadpages interface screenshots
2. ConvertKit – Best for Creators and Newsletter Signups
ConvertKit’s landing page builder is built specifically for creators—bloggers, authors, YouTubers, and more—who want to grow their audience and monetize their content.
It offers over 50 customizable templates that are designed to capture leads and drive email signups effectively.
The tool seamlessly integrates with ConvertKit’s email marketing platform, allowing you to automate your email sequences and segment subscribers based on their interactions with your landing page.
| Key Features: | Pros: | Cons: |
| Integrated with an email marketing tool Pre-built landing page templates for creators Automated email sequences and tagging options | Seamless integration with email marketing tools Great for building and monetizing email lists Simple, intuitive interface | Limited design flexibility compared to dedicated landing page builders Basic features in the free plan |
ConvertKit interface screenshots
3. Instapage – Best for Enterprise and High-Volume Campaigns
Instapage is a premium landing page builder designed for enterprises and agencies that need advanced features for creating high-performance campaigns.
Its standout feature is the ability to personalize landing pages based on user behavior and ad campaigns. Instapage also offers robust A/B testing tools and heatmaps to analyze visitor interactions, making it ideal for optimizing conversions at scale.
If you’re managing large ad budgets or need to run multiple targeted campaigns, Instapage is a powerful choice.
| Key Features: | Pros: | Cons: |
| AI-powered features like dynamic text replacement Robust A/B testing and personalization tools Heatmaps and analytics for deep insights | Advanced features for optimization and personalization Great for high-traffic and complex campaigns Powerful collaboration tools for teams | Expensive, especially for smaller businesses Steeper learning curve for beginners |
Instapage interface screenshots
4. Swipe Pages – Best for Mobile-First Landing Pages
Swipe Pages is all about optimizing the mobile user experience.
It allows you to create mobile-first landing pages with unique features like swipeable slides and app-like interfaces.
It also supports Google AMP, which enhances page load speed and performance for mobile users. This makes it a great choice for businesses targeting a mobile audience, ensuring that your landing pages look and feel like a native app experience.
| Key Features: | Pros: | Cons: |
| Mobile-first templates with app-like swipeable slides Support for Google AMP to optimize mobile speed Advanced A/B testing and analytics | Excellent mobile user experience Flexible templates with dynamic text replacement Easy integration with marketing tools | Limited design flexibility compared to other builders Higher cost for advanced features |
Swipe Pages interface screenshots
5. Landingi – Best for Agencies and Multiple Clients
Landingi is a versatile tool that is particularly well-suited for agencies handling multiple clients.
It offers a rich library of templates and a powerful editor that allows you to create customized landing pages for various campaigns. The Smart Sections feature is a standout, enabling you to update content across multiple pages at once, saving time and ensuring consistency.
It also integrates with a wide range of CRM and email marketing tools, making it a great choice for agencies that need to manage several campaigns simultaneously.
| Key Features: | Pros: | Cons: |
| Hundreds of templates with customizable Smart Sections Support for eCommerce, lead generation, and more Integrated CRM and email marketing tools | Flexible and powerful editor for creating unique pages Smart Sections for easy updates across multiple pages Great value for agencies managing multiple clients | Steeper learning curve for beginners Some features require technical know-how |
Landingi interface screenshots
6. Carrd – Best for Simple, Budget-Friendly Landing Pages
Carrd is a no-frills landing page builder that offers a quick and easy way to create simple landing pages.
It’s perfect for freelancers and small businesses that need a straightforward online presence without the complexity of more advanced tools.
Carrd’s minimalist design and intuitive editor make it easy to build clean, effective landing pages that get the job done. Plus, its affordable pricing plans make it accessible to everyone.
| Key Features: | Pros: | Cons: |
| Simple drag-and-drop builder with free templates Supports custom domains and integrations Affordable Pro plans with added features | Extremely affordable for basic needs Easy to use, even for beginners Lightweight and fast-loading pages | Limited advanced features and design flexibility Not ideal for complex landing pages or large-scale campaign |
Carrd interface screenshots
7. Zapier Interfaces – Best for Automation and Integrations
Zapier Interfaces isn’t your typical landing page builder—it’s designed to streamline workflows by connecting your landing page directly to your other business tools.
It allows you to create simple, functional landing pages that integrate seamlessly with over 7,000 apps, making it ideal for businesses that need to automate lead management, CRM updates, and follow-up processes.
If automation is a key part of your strategy, Zapier Interfaces offers unparalleled integration capabilities.
| Key Features: | Pros: | Cons: |
| Integration with over 7,000 apps for automated workflows Pre-built templates for quick setup Customizable forms, Kanban boards, and more | Unmatched automation capabilities Easy integration with CRM, email, and project management tools Simple and intuitive interface | Limited design options compared to dedicated landing page builders Not suitable for high-traffic or complex campaign |
Zapier Interfaces screenshots
Finding the Right Landing Page Builder: What to Consider
After exploring the top 7 landing page builders, you might still be left wondering what’s truly right for you. From ease of use and integrations to support and analytics, there’s a lot to consider. Here are the common question you may be asking yourself, so we’ve gathered them here to help you find the perfect fit for your needs.
What Is the Best Landing Page AI Builder?
When it comes to AI-powered landing page builders, Instapage takes the lead. Its AI features, such as dynamic text replacement and smart copy suggestions, can significantly reduce the time and effort needed to create high-converting pages. If you’re looking for a tool that leverages AI to optimize your landing pages, Instapage is a top choice.
Who Makes the Best Landing Pages?
The best landing pages come from combining the right tools with a solid strategy. While agencies and experienced marketers often have an edge, with the right landing page builder, even small teams and individual creators can produce professional, effective landing pages. It’s all about choosing the tool that best fits your business needs and goals.
What Features Should I Look for in a Landing Page Builder?
The best landing page builders offer a mix of essential features that cater to different business needs. Look for intuitive drag-and-drop editors, a variety of high-quality templates, and built-in tools for A/B testing and analytics. Integrations with your existing marketing stack, like CRM, email marketing, and automation tools are crucial for seamless workflows. The ability to add custom domains, optimize for mobile, and ensure fast loading times should also be on your checklist. Ultimately, choose a builder that balances flexibility, ease of use, and robust functionality.
How Can I Optimize My Landing Page for Better Conversions?
To optimize your landing page, start with a clear and compelling headline that grabs attention. Use concise, benefit-driven copy and include a strong call-to-action (CTA) that stands out. Visual elements, such as images and videos, should support your message without overwhelming the user. Implement A/B testing to find out what resonates most with your audience—whether it’s the CTA button color or the placement of key information. Lastly, ensure your page loads quickly and is mobile-friendly to avoid losing potential leads due to slow performance or poor user experience.
What Are the Top Integrations I Need for My Landing Page?
Top integrations depend on your business goals, but key ones include CRM systems like HubSpot or Salesforce for lead management, email marketing platforms like Mailchimp or ConvertKit for nurturing leads, and analytics tools like Google Analytics to track performance. If you’re selling products, integrating payment gateways like Stripe or PayPal is essential. For automation and workflow management, Zapier is a must-have, allowing you to connect your landing page with thousands of apps for seamless data flow and task automation.
How Do Landing Page Builders Compare to Website Builders?
Landing page builders are specialized tools focused on creating single-page sites designed to drive a specific action, such as sign-ups or purchases. They offer simplified design processes, quicker setup, and built-in optimization features tailored for conversions. Website builders, on the other hand, provide more comprehensive functionality for multi-page sites and are ideal for businesses needing a full-scale online presence. If you’re looking for a quick, focused marketing tool, a landing page builder is the way to go. For a more complex site with multiple pages, opt for a website builder.
Which Landing Page Builder Offers the Best Value for Money?
The best value depends on your needs and budget. Carrd is unbeatable for simple, budget-friendly pages with its affordable plans. ConvertKit is great for creators, offering robust email marketing features. For enterprises needing advanced functionality, Instapage is worth the investment despite its higher cost. Landingi provides a balance of features and affordability for agencies managing multiple clients. Evaluate what features are essential for your business and choose a builder that offers the most benefits at a price point that suits you.
We hope this article helps you make a confident choice in finding the best landing page builder for your needs. No matter which tool you choose, we have specialists to support setup and integrations across any technology or platform, whether fixing issues, optimizing performance, or ensuring seamless connections.
Schedule a free alignment call with us today, and let’s discuss how we can help you achieve your goals.
