Hello, Performance Marketers.

Strategic Consulting and Hands-On Help for Marketing Integrations, Ad Tech, SEO, Web Dev & Data/Analytics

Engineers and technical strategists are ready to assist your team today. Enhance the services your team delivers with support from our specialists in all things performance marketing technology, from back-end/CMS and technical SEO through conversion tracking and CRO.

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Marketing Technology & Data Expertise

We support tracking initiatives, marketing integrations, and advanced marketing analytics projects.

Expert Tracking Services
Unmatched first-party and business data solutions for Event, Tag, Pixel, and API Data Management. Our specialized B2B services include Adobe CJA, Facebook CAPI, GTM, Tealium, Segment, GA4, JavaScript/HTML.

Learn more about how we've applied our tech-agnostic approach to data collection across sectors including B2B lead generation, healthcare services, retail, e-commerce, financial services, and publishing.
Event Data Collection Examples

Integration Services

We are martech integrations and data experts who love to build workflows for smooth connectivity and high-value performance.

Every day, we're in and out of the same enterprise tooling your team and/or clients use: Salesforce Marketing Cloud, Mailchimp, ActiveCampaign, Zoho CRM, Salesforce Pardot, Zapier, Marketo, Pipedrive, Omeda, Sendinblue, Instapage, BigQuery, Adobe CJA -- the list goes on and on!
MarTech Integration Services Examples

Data & Advanced Analytics

We add instant data capacity to your team, and help to grow that internal practice with analytics engineering, custom marketing measurement projects, proprietary tracking guidance, ongoing maintenance, and insights delivery from existing analytics systems.

Lean on our expertise with US consumer datasets, email marketing and customer data analysis, lead quality automation, and custom attribution/incrementality solutions. We're here for your advanced modeling projects, data pipelines, and marketing data stack audits.

Advanced Data Analytics Examples

The ZappyPeople approach

MarTech checklist and tools

Serious About Scoping

We take scoping seriously. Every project gets attention from experts and a detailed action plan to minimize unexpected issues and delays.

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Tech & Platform Agnostic

Full-stack means we can design, implement, and maintain from the ground up. Consultative project experts pass knowledge on to your team and clients.

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Professional Communicators

Have tools? We’ll use them. Otherwise, we bring our own. We ride all of them, from Slack and Discord to Teams and Asana. You choose, we'll be there.

Why Choose Us?

Work with trusted professionals

ZappyPeople have experiences as tenured employees of agencies, consultancies, and corporate performance marketing teams

Timely service from happy (zappy) people

We are knowledgeable and set up to turn things around efficiently and with care. Most issues see resolution within 24 hours

Performance Marketing focus

We were built for purpose to support paid media and performance marketing agencies and growth teams

Schedule a scoping or alignment conversation now. Let’s discuss your projects and our ways of working. 

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Simple Pricing

Quick Fix

$ 345
  • Full-service from engineers & strategists*
  • Documented steps to take / steps taken
  • No commitments - nothing to cancel
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*3-hour measured maximum
  • Alignment – time and space to ensure we’re all on the same page (book now)
  • Plan – documentation of what is needed, what will change, what is expected after changes are in place
  • Execution – hands-on assistance and guidance in deploying and monitoring
  • We align on the scope (book now)- what is the ideal quick fix? What systems need to be observed/accessed for us to help? How will any necessary changes be rolled out?
  • We create the change proposal – what needs to be changed in order to complete the quick assist?
  • Changes are implemented as specified when system access is granted.
  • ZappyPeople is set up to deliver against quick fixes on the same day they are requested.

  • Example: Google Tag Manager updates can often be observed on the same day a quick assist is requested within the GTM Tag Assistant

  • Example: Facebook pixel updates can often be observed next day, when data in the Events Manager in the Meta Business Suite is updated after midnight Pacific
Learn More

Demands for tight integration and advanced analytics are only increasing. The best performance marketing teams have technicians ready to configure and maintain systems. 

Todd Belcher

Consulting Partner, ZappyPeople

Quotes from our clients:
"very knowledgeable, professional and easy to work with... would definitely recommend"
Scott McIntosh
Scott McIntoshDigital Treehouse
"Accurately tracked all KPIs as asked, built useful dashboards, notebooks, and supplied necessary documentation. Project management was thorough with great attention to detail. They were patient with us, and prompt in replying to our requests and questions."
Mat Calica, Senior Marketing Manager, Alliance Virtual Offices
Mat CalicaAlliance Virtual Offices
"response time has been excellent, process has been well-thought out and considerate of our clients"
Ani Bisaria
Ani BisariaFounder, The Matchbox
"impressive knowledge and actionable recommendations to leverage data with a wide range of organizations"
Kyle Rickhoff
Kyle RickhoffAlignSimple
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