Event, Tag, Pixel & API Management
Solutions
Glad you could stop by. Read a bit about our recent work with clients to bring more useful data to their marketing stack, including clearing up conversion tracking issues.
Data Collection Strategy & Structure Refinement
When data systems are not maintained, business information becomes misaligned with organizational needs. Marketing performance suffers as a result. We guide clients on building out structured data strategies that enable scale and growth.
Examples of recent work completed as Quick Fix project units
Add Server-Side Tracking Capabilities via CloudFlare DNS
Fix Google Ads Conversion Tracking Coming from Google Analytics (GA4)
Custom Data Layer to Trigger Events and Collect Page Structure Data
Facebook CAPI Via GTM & Tealium
GA4 Overhaul
Universal Analytics Export
Our Approach
We excel in delivering tailored solutions for specific challenges. Our tech and platform agnostic approach leverages broad expertise across marketing and ad tech systems, ensuring optimal outcomes. As professional communicators, we prioritize keeping you informed and engaged, adapting to your preferred channels for seamless collaboration.
Serious about scoping
We take scoping seriously. We're analysts at heart and place emphasis on minimizing unexpected problems and delays.
Tech & platform agnostic
Full-stack means we stay up-to-date! We bring consultative experts to each project. They seek out advanced certifications and training, knowledge passed on to your team and clients.
Professional communicators
Have tools? We’ll use them. Otherwise, we bring our own. You’ll always be up to date, and you choose the communication channel(s).
Recent Work
Facebook CAPI via GTM & Tealium
GA4 Overhaul
Universal Analytics Export
Simple Pricing
Quick Fix
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Full-service from engineers & strategists*
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Documented steps to take / steps taken
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No commitments - nothing to cancel
- Alignment – time and space to ensure we’re all on the same page (book now)
- Plan – documentation of what is needed, what will change, what is expected after changes are in place
- Execution – hands-on assistance and guidance in deploying and monitoring
- We align on the scope (book now)- what is the ideal quick fix? What systems need to be observed/accessed for us to help? How will any necessary changes be rolled out?
- We create the change proposal – what needs to be changed in order to complete the quick assist?
- Changes are implemented as specified when system access is granted.
- ZappyPeople is set up to deliver against quick fixes on the same day they are requested.
- Example: Google Tag Manager updates can often be observed on the same day a quick assist is requested within the GTM Tag Assistant
- Example: Facebook pixel updates can often be observed next day, when data in the Events Manager in the Meta Business Suite is updated after midnight Pacific
Demands for tight integration and advanced analytics are only increasing. The best performance marketing teams have technicians ready to configure and maintain systems.
Todd Belcher
Consulting Partner, ZappyPeople