Simplify Marketing Workflows

with Expert Martech Integration

Welcome in! Read through our examples of recent work on marketing technology integrations to support brand growth, agency services, and B2B lead generation.

Instant Performance Marketing Technologists on Your Team

We optimize workflows designed to boost efficiency and ROI. Our tailored solutions ensure that your marketing operations are progressing and aligned with your business goals, enabling you to outpace competitors.

Examples of recent work completed as Quick Fix project units

Custom JS Data Layer for Google Ads, GTM & Martech Integration

A custom JavaScript data layer was built to support in-platform optimization analyses. Consented data is flagged, protected, and sent through Google Enhanced Conversions. The data layer also extended reporting capabilities to support landing page optimization.

Lead Forms & Product Selector to PipeDrive

When leads are trickling in, automation is usually the last thing on anyone's mind. In this case, the leads had started flowing and too much time was being committed to data entry. Lead forms were replaced with WP Forms, and Pipedrive was connected through a Zapier connection. Organization, people, and lead records are created or updated and several steps of intake were automated.

Write Lead Data to Google Sheets for Processing

Startups and small businesses get a lot done through Google Sheets. We build custom apps to integrate and automate Google Sheets data work. In this case, lead data is reviewed for quality and after follow ups may be sent into other systems. We used a Zapier webhook this time, and went through the Google Sheets API. This resulted in a workflow that is visible and editable for our clients team.

Facebook CAPI Via GTM & Tealium

GTM was set up with the base Facebook pixel and custom conversions were managed in Ads Manager. We updated the pixel to include proprietary user identifiers and hashed user information when consented and available. Tealium was also updated to sync this data from the server-side, including hashed lead information critical to campaign optimization.

Lead Quality Automation

Too much time had been spent dealing with bad lead data and fully unqualified leads. By adding custom validation in Instapage and referencing the Kickbox API, we were able to increase the quality of leads going into CRM by over 3x.

Send post-install events to AppsFlyer

The mobile devs had already integrated the SDK into their Android and iOS apps, but the information was not sufficient for marketing. True conversions happen post-install. Since the app was connected to a server-side CDP (like Segment, Tealium, Hightouch) we were able to connect directly to the mobile attribution solution (in this case Appsflyer, but same for Kochava, InMobi, etc.) to send consented data to allow remarketing to users based on their in-app activities.

Our Approach

We excel in delivering tailored solutions for specific challenges. Our tech and platform agnostic approach leverages broad expertise across marketing and ad tech systems, ensuring optimal outcomes. As professional communicators, we prioritize keeping you informed and engaged, adapting to your preferred channels for seamless collaboration.

Serious about scoping

We take scoping seriously. We're analysts at heart and place emphasis on minimizing unexpected problems and delays.

Tech & platform agnostic

Full-stack means we stay up-to-date! We bring consultative experts to each project. They seek out advanced certifications and training, knowledge passed on to your team and clients.

Professional communicators

Have tools? We’ll use them. Otherwise, we bring our own. You’ll always be up to date, and you choose the communication channel(s).

Simple Pricing

$ 345

Full-service from engineers & strategists*
Documented steps to take / steps taken
No commitments - nothing to cancel

What's included?

Alignment – time and space to ensure we’re all on the same page (book now)
Plan – documentation of what is needed, what will change, what is expected after changes are in place
Execution – hands-on assistance and guidance in deploying and monitoring

How does it work?

We align on the scope (book now)- what is the ideal quick fix? What systems need to be observed/accessed for us to help? How will any necessary changes be rolled out?
We create the change proposal – what needs to be changed in order to complete the quick assist?
Changes are implemented as specified when system access is granted.

When will we see results?

ZappyPeople is set up to deliver against quick fixes on the same day they are requested.
Example: Google Tag Manager updates can often be observed on the same day a quick assist is requested within the GTM Tag Assistant
Example: Facebook pixel updates can often be observed next day, when data in the Events Manager in the Meta Business Suite is updated after midnight Pacific

Demands for tight integration and advanced analytics are only increasing. The best performance marketing teams have technicians ready to configure and maintain systems.

Todd Belcher

Consulting Partner, ZappyPeople

Quotes from our clients:

"very knowledgeable, professional and easy to work with... would definitely recommend"

"Accurately tracked all KPIs as asked, built useful dashboards, notebooks, and supplied necessary documentation. Project management was thorough with great attention to detail. They were patient with us, and prompt in replying to our requests and questions."

"response time has been excellent, process has been well-thought out and considerate of our clients"

"impressive knowledge and actionable recommendations to leverage data with a wide range of organizations"