Unlocking MarTech’s Potential: How to Overcome Vendor Lock-In & Talent Shortage

Vendor lock-in and talent shortages are two of the most pressing challenges for businesses today. These issues are deeply interconnected.  Vendor lock-in restricts flexibility and innovation. Skilled talent shortages exacerbate these limitations and make it difficult for organizations to fully utilize technology investments.  In marketing technology, for organizations to remain agile and capable of driving […]