Using Schema Markup to Improve Your Website’s SEO

Ensuring your website is optimized for search engines continues to be one of the foundational challenges of performance marketing. One often overlooked strategy is implementing schema markup. This strategy has only become more important over time, as machines benefit from the structured data in a largely unstructured world. This guide will dive into the importance […]

Introducing ZappyPeople

Tech Support for Performance Marketing Teams Performance marketing teams, agencies, leaders, and freelancers– we’ve got your back. Think of us as tech-savvy friends ready to solve those surprising tech issues. Focus on campaigns, client relations, while we provide technical hands-on services as needs arise. Who We Are ZappyPeople is a collaborative group of experienced developers, […]