Unlocking MarTech’s Potential: How to Overcome Vendor Lock-In & Talent Shortage
Vendor lock-in and talent shortages are two of the most pressing challenges for businesses today. These issues are deeply interconnected. Vendor lock-in restricts flexibility and innovation. Skilled talent shortages exacerbate these limitations and make it difficult for organizations to fully utilize technology investments. In marketing technology, for organizations to remain agile and capable of driving […]
Free Google Tag Manager Setup Checklist
In this detailed guide, we outline ZappyPeople’s approach to conducting a Google Tag Manager (GTM) setup audit. Whether you’re conducting an audit yourself, managing outsourced resources, or considering hiring us, this guide will help ensure a robust and compliant GTM setup. Google Tag Manager is an essential tool many organizations have deployed to manage digital […]
Case Study: From GA4 Frustrations To PostHog Success
Alliance Virtual Offices, a premier provider of virtual office solutions, recognized the need for a robust analytics system to replace their existing Google Analytics setup.
Five Powerful Schema Markup Generators to Consider
“Schema markup” is encoding within website files that helps search engines and AI search bots better understand site content. This enhances website visibility and user engagement, since users are more likely to arrive for the right reasons. Adding schema markup to an existing site can seem daunting, but there are several tools available to simplify […]
Improve Lead Data Quality with Custom Form Validation
Forms on landing pages are how most lead data is captured. Built-in form field validation often does not do enough to avoid spam or invalid entries. In the end, we have fewer qualified leads and waste more time on bad information. This is where enhancing built-in form features with custom form validation plays a pivotal […]
Advanced Schema Techniques: Mastering Three Powerful Schema Types with Practical Examples
Implementing advanced schema techniques on your website can significantly enhance its visibility in search engine results pages (SERPs) and improve the user experience. In this article, we’ll explore three powerful schema types: Breadcrumb Schema, FAQ Schema, and Review Schema. We’ll also provide practical examples tailored to different website types, such as ecommerce, travel, and education. […]
ZappyPeople: The Ultimate Tech Support Solution for Performance Marketing Agencies
At ZappyPeople, we understand the unique tech and data challenges faced by performance marketing experts, agencies, and media teams. We offer the following, as an ideal partner for all of your technical needs. ⬩ comprehensive services⬩ integrated approach⬩ proven track record ⬩ flexibility⬩ cost-effectiveness⬩ ongoing support ZappyPeople provides specialized technical assistance to ensure your campaigns […]
Quick Fix: Progressive Solutions to Marketing Technologies Problems
Technical issues can disrupt entire days and affect team productivity. That’s why ZappyPeople introduced a “Quick Fix” service – an efficient solution to gets things on track. What is a ZappyPeople “Quick Fix”? Quick Fixes were set up to streamline collaborative and operational challenges in technical performance marketing. Experienced technicians step in where needed on analytics […]