Drive Business Growth With expert Data services
Thanks for taking a peek. Read about how we help your team optimize marketing operations and strategies with a solid data foundation. Empower your team to predict trends and drive performance with actionable analytics.
Business Growth Stops Without Data
Examples of recent work completed as Quick Fix project units
Multi-Touch Attribution Study & Marketing Mix Model
Datasets from Mixpanel, Appsflyer, Google Ads, Apple Ads, Bing Ads, and Facebook Ads had already been brought together by an expert data group within our client organization. We extended the busy team and built out a Streamlit app in Python that could be deployed to study multi-touch attribution and act as a marketing mix model (MMM).
Meta Attribution Analysis with Posthog & Ad Platform Data
Our client needed to better understand the contribution that Facebook and Instagram were making to converting new customers. Without any universal identifiers, direct attribution of views to conversions is not possible. We were, however, able to make a strong case for the strength of causality between ad metrics to both conversions and Google organic searches. This data can be re-pulled any time as needed.
Semrush API for Deep Locale-Based Targeting Analysis
Our client spends a significant amount in PPC, and focuses heavily on content optimization for organic search. There is also a need to understand growth area potential as they are a growing multi-location business. The Semrush API is able to provide details to assist with all of these analyses, including handling position tracking for hundreds of locales without a need to configure anything by hand.
Email Marketing Campaign Analysis
Over time, email as a channel was losing value. Campaigns were analyzed for opportunities, and several were identified that could be acted upon near-immediately. In addition, advanced segmentation recommendations allowed for testing time to be better spent on optimizing for their lists as opposed to broad strokes of copy/creative testing.
Lead Quality Automation
We don't only toss bad lead data aside. We learn from the platforms that send this bad traffic to us in the first place. This enables channel quality metrics that can be used to influence spend ratios based on lead quality potential.
US Consumer Dataset Matching
In this case, our client was on Snowflake, where they had access to a number of strong US consumer datasets. By loading specific sets of customer information securely into Snowflake, appended and enhanced data becomes available. The exercise was for segmentation purposes in order to target unknown consumers who are similar to their known best consumers.
Our Approach
We excel in delivering tailored solutions for specific challenges. Our tech and platform agnostic approach leverages broad expertise across marketing and ad tech systems, ensuring optimal outcomes. As professional communicators, we prioritize keeping you informed and engaged, adapting to your preferred channels for seamless collaboration.
Serious about scoping
We take scoping seriously. We're analysts at heart and place emphasis on minimizing unexpected problems and delays.
Tech & platform agnostic
Full-stack means we stay up-to-date! We bring consultative experts to each project. They seek out advanced certifications and training, knowledge passed on to your team and clients.
Professional communicators
Have tools? We’ll use them. Otherwise, we bring our own. You’ll always be up to date, and you choose the communication channel(s).
Recent Work
We’ve been busy implementing advanced digital solutions. Recent work included Facebook CAPI via GTM & Tealium, as well as hands-on CDP updates in Hightouch. Our expertise goes way back, and continued right through GA4 transitions ensuring data strategies are future-proof. Lately, Consent Mode and integrations with OneTrust and Didomi have been top of mind.
Facebook CAPI via GTM & Tealium
GA4 Overhaul
Universal Analytics Export
Simple Pricing
Quick Fix
$
345
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Full-service from engineers & strategists*
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Documented steps to take / steps taken
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No commitments - nothing to cancel
Order Now
*3-hour measured maximum
- Alignment – time and space to ensure we’re all on the same page (book now)
- Plan – documentation of what is needed, what will change, what is expected after changes are in place
- Execution – hands-on assistance and guidance in deploying and monitoring
- We align on the scope (book now)- what is the ideal quick fix? What systems need to be observed/accessed for us to help? How will any necessary changes be rolled out?
- We create the change proposal – what needs to be changed in order to complete the quick assist?
- Changes are implemented as specified when system access is granted.
- ZappyPeople is set up to deliver against quick fixes on the same day they are requested.
- Example: Google Tag Manager updates can often be observed on the same day a quick assist is requested within the GTM Tag Assistant
- Example: Facebook pixel updates can often be observed next day, when data in the Events Manager in the Meta Business Suite is updated after midnight Pacific
Demands for tight integration and advanced analytics are only increasing. The best performance marketing teams have technicians ready to configure and maintain systems.
Todd Belcher
Consulting Partner, ZappyPeople
Quotes from our clients:
"very knowledgeable, professional and easy to work with... would definitely recommend"
"Accurately tracked all KPIs as asked, built useful dashboards, notebooks, and supplied necessary documentation.
Project management was thorough with great attention to detail. They were patient with us, and prompt in replying to our requests and questions."
"response time has been excellent, process has been well-thought out and considerate of our clients"
"impressive knowledge and actionable recommendations to leverage data with a wide range of organizations"
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