How Alliance Virtual Offices Transformed Digital Analytics with ZappyPeople
Client: Alliance Virtual Offices
Industry: Business Services
Project: PostHog Analytics Data Tracking System
Timeline: February – April 2024
Services Provided: PostHog Analytics Implementation, Data Tracking, Dashboard Creation
Key Results: Accurate conversion tracking, comprehensive dashboards, seamless integration
Introduction
Alliance Virtual Offices, a premier provider of virtual office solutions, recognized the need for a robust analytics system to replace their existing Google Analytics setup. The goal was to enhance their data tracking capabilities and accurately measure conversions across multiple channels. To achieve this, they enlisted the expertise of ZappyPeople.
Mat Calica, the Senior Marketing Manager at Alliance Virtual Offices, has been with the company since July 2018. The company has seen a remarkable 263% growth in this time, earning a spot on the Inc. 5,000 list of fastest-growing companies in 2023. Mat is a firm believer in data-driven decisions and prioritizes open communication within his team.
Opportunity / Challenge
The Need for Advanced Analytics
Alliance Virtual Offices provides essential services such as virtual offices, live receptionist services, virtual phone plans, meeting room rentals, and coworking spaces. To continue thriving, they needed to:
-
- Set up and build out PostHog analytics data tracking from scratch.
-
- Accurately track conversions across multiple marketing channels.
-
- Build comprehensive dashboards and notebooks for data presentation.
Solution
Choosing ZappyPeople
Mat found ZappyPeople through an online search and chose them based on their high ratings and excellent value for cost. The project was handled by a single skilled Analytics Implementation Expert from ZappyPeople.
Project Scope and Execution
Scope of Work:
-
- Instant Insights Set: A suite of dashboards that deliver instant insights into several areas of performance marketing and sales attribution
- Measurement Deepening: Implemented advanced measurement techniques to capture detailed user interactions and behaviors
-
- Segment Application: Increased the use of audience segments and lifecycle stages to better understand groups of use
Key Deliverables:
-
- Configured and deployed tracking codes and events in PostHog
-
- Conducted testing to ensure accurate data collection
-
- Optimized implementation for seamless integration
-
- Provided clear documentation and training for ongoing use
Results & Feedback
Measurable Outcomes
The project led to several significant achievements:
-
- Complete Setup: Successfully implemented PostHog from scratch
-
- Accurate Tracking: All KPIs now tracked accurately as requested
-
- Comprehensive Dashboards: Built useful dashboards and notebooks for data presentation
-
- Thorough Documentation: Supplied necessary documentation for future reference
Client Feedback
Mat Calica praised ZappyPeople for their impressive knowledge and actionable recommendations. He highlighted their expertise in leveraging data to provide valuable insights and their ability to communicate clearly and effectively
Project Management
ZappyPeople’s project management was noted for its thoroughness and attention to detail. They were responsive to all client needs and delivered all project components on time.
Primary Communication:
- Virtual Meetings
- Messaging App
Unique Strengths:
- Expertise in data analytics
- Clear communication
- Actionable recommendations
Conclusion
ZappyPeople successfully enhanced Alliance Virtual Offices’ analytics capabilities and marketing integration capacity, delivering significant improvements in conversion tracking and data management. Through expert feature deployment, detailed data insights, and strategic analysis, ZappyPeople proved to be an invaluable partner.
For businesses seeking to enhance their digital platforms and leverage data effectively, ZappyPeople offers the expertise and dedication required to achieve remarkable results.
Contact us today to discover how we can support your digital strategy.
