10 Landing Page Mistakes That Could Be Costing You Conversions
Landing Page Mistakes can sometimes derail even the most carefully crafted campaigns. Whether you’re crafting a page from scratch or optimizing an existing one, knowing what to avoid is just as important as knowing what to include. Here are 10 common pitfalls and practical ways to avoid them. 1. Cluttered Design A busy, overloaded layout […]
Landing Page Builders vs WordPress Landing Pages. Which is best?
“Landing page builders” is how we affectionately refer to tools that allow technical marketers to become landing page creators. These SaaS platforms empower us to whip up clean-looking lead generation machines in no time at all. Same as WordPress landing pages builders, the goal is always the same: creating high-converting, user-friendly designs that deliver results. […]
Best Landing Page Builders for 2025 – Which Suits Your Business Needs?
Why set up a list of the best landing page builders? Why not just set up websites? Landing page builders have been on the market for over a decade, and at this point are a requirement for businesses trying to generate leads or otherwise convert website visitors into customers. Whether promoting a product, capturing leads, […]
Google Analytics Quick Set Up Audit Guide
Setting up Google Analytics might seem straightforward, but small errors can lead to misleading data and poor decisions. By following these steps, you can ensure your analytics setup is accurate and reliable, providing the insights you need to make informed, strategic decisions. Step 1: Verify Tracking Code Implementation Action: Ensure the Google Analytics tracking code […]
Experts’ Google Tag Manager Setup Checklist
Read about ZappyPeople’s approach to conducting a Google Tag Manager/GTM tracking audit. We use this guide while consulting to ensure a useful and compliant GTM setup. Use this to conduct an audit yourself, or to manage outsourced resources. Many organizations have deployed Google Tag Manager to support optimization of marketing efforts. A well-configured GTM setup […]
Five Powerful Schema Markup Generators to Consider
This post is about schema markup generators that allow new and existing websites to add schema markup to websites. “Schema markup” is encoding within website files. The markup helps search engines and AI search bots like Perplexity better understand site content. In multiple ways, schema markup can enhance website visibility and user engagement. Users are […]
Improve Lead Data Quality with Custom Form Validation
Forms on landing pages are how most lead data is captured. Built-in form field validation often does not do enough to avoid spam or invalid entries. In the end, we have fewer qualified leads and waste more time on bad information. This is where enhancing built-in form features with custom form validation plays a pivotal […]
Advanced Schema Techniques: Mastering Three Powerful Schema Types with Practical Examples
Advanced schema is often the answer to the question: “How do I get search listings to appear with rich snippets?” Implementing advanced schema techniques on your website can significantly enhance its visibility in search engine results pages (SERPs) and improve the user experience. In this article, we’ll explore three powerful schema types: Breadcrumb Schema, FAQ […]
Using Schema Markup to Improve Your Website’s SEO
Ensuring your website is optimized for search engines continues to be one of the foundational challenges of performance marketing. One often overlooked strategy is implementing schema markup. This strategy has only become more important over time, as machines benefit from the structured data in a largely unstructured world. This guide will dive into the importance […]
