10 Landing Page Mistakes That Could Be Costing You Conversions
Landing Page Mistakes can sometimes derail even the most carefully crafted campaigns. Whether you’re crafting a page from scratch or optimizing an existing one, knowing what to avoid is just as important as knowing what to include. Here are 10 common pitfalls and practical ways to avoid them. 1. Cluttered Design A busy, overloaded layout […]
How to Write High-Converting Landing Page Headlines: 10 Proven Tips
Landing page headlines are often the first thing visitors notice—it’s your one chance to grab their attention and convince them to stay. A well-crafted headline sets the tone, clarifies your offer, and encourages action. But what makes a landing page headline truly effective? Here are 10 proven strategies to create headlines that convert. 1. Be […]
Best Landing Page Builders for 2025 – Which Suits Your Business Needs?
Why set up a list of the best landing page builders? Why not just set up websites? Landing page builders have been on the market for over a decade, and at this point are a requirement for businesses trying to generate leads or otherwise convert website visitors into customers. Whether promoting a product, capturing leads, […]
Google Analytics Quick Set Up Audit Guide
Setting up Google Analytics might seem straightforward, but small errors can lead to misleading data and poor decisions. By following these steps, you can ensure your analytics setup is accurate and reliable, providing the insights you need to make informed, strategic decisions. Step 1: Verify Tracking Code Implementation Action: Ensure the Google Analytics tracking code […]
Unlocking MarTech’s Potential: How to Overcome Vendor Lock-In & Talent Shortage
Cloud vendor lock-in and talent shortages are two of the most pressing challenges for businesses today. These issues are deeply interconnected. What is vendor lock-in? Vendor lock-in restricts flexibility and innovation. Skilled talent shortages exacerbate these limitations and make it difficult for organizations to fully utilize technology investments. In marketing technology, for organizations to remain […]
Experts’ Google Tag Manager Setup Checklist
Read about ZappyPeople’s approach to conducting a Google Tag Manager/GTM tracking audit. We use this guide while consulting to ensure a useful and compliant GTM setup. Use this to conduct an audit yourself, or to manage outsourced resources. Many organizations have deployed Google Tag Manager to support optimization of marketing efforts. A well-configured GTM setup […]
Case Study: From GA4 Frustrations To PostHog Success
Alliance Virtual Offices, a premier provider of virtual office solutions, recognized the need for a robust analytics system to replace their existing Google Analytics setup.
Five Powerful Schema Markup Generators to Consider
This post is about schema markup generators that allow new and existing websites to add schema markup to websites. “Schema markup” is encoding within website files. The markup helps search engines and AI search bots like Perplexity better understand site content. In multiple ways, schema markup can enhance website visibility and user engagement. Users are […]
Improve Lead Data Quality with Custom Form Validation
Forms on landing pages are how most lead data is captured. Built-in form field validation often does not do enough to avoid spam or invalid entries. In the end, we have fewer qualified leads and waste more time on bad information. This is where enhancing built-in form features with custom form validation plays a pivotal […]
Advanced Schema Techniques: Mastering Three Powerful Schema Types with Practical Examples
Advanced schema is often the answer to the question: “How do I get search listings to appear with rich snippets?” Implementing advanced schema techniques on your website can significantly enhance its visibility in search engine results pages (SERPs) and improve the user experience. In this article, we’ll explore three powerful schema types: Breadcrumb Schema, FAQ […]
